Repetition is a literary device often used for effect by politicians in speeches, in poems for emphasis, in posters and advertisements as a tool of persuasion and most often it is used to express ideas more powerfully.
Repeating words lends them more emphasis. We wanted to do this, and enhance this by taking them out of their original context. We took well known phrases from adverts - slogans from technical products, smartphones, well known brands etc - made them monotone and all in the same voice (using a text to speech generator) so that their context would be totally removed. We also repeat these phrases and slogans to highlight how often we here them, and how well known they are. This suggests that they are used a lot in advertising as a tool of persuasion and power to make us buy things. A recognisable phrase serves to make the product that is being advertised more memorable.
By taking these phrases and slogans out of context and repeating them, we wanted to highlight the prominence they have in advertising, and they power they have in being so memorable, and making the products they advertise more prominent.
This is similar to the effect that company logos have: the more memorable and recognisable they are the more the consumer is likely to be able to recognise them and associate the product when it is out of context. The smartphone app/game LogoQuiz emphasises this, in that the aim is to guess the company from an incomplete picture or silhouette of the logo.
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