Today we had a really productive session where we really focused in our idea.
We know which adverts we are going to show people, and what we are going to ask them about: their reactions and opinions will influence the outcome of our video - making it convergent.
We know the style of our animation, and we have started to put together a soundtrack to work from.
We know that our experimental video is going to be a mash up of clips of the adverts we are showing people, their reactions and responses, our animations which will be about power, control and influence and we will have clips of adverts, music and recognisable advert/products music too. All of these will carry the theme of the power and control of adverts.
We are also going to use our whole video as an advert itself. We are subtly going to advertise smartphones, and hint at the power and control they seem to have over many peoples lives, and how people depend on them for a lot of their daily lives.
We will have subtle shots of people using them, product placement, they will be the only technology featured and will probably be emphasised in our animations.
Here are some notes made from todays discussions.
We have also started to compile some storyboards.
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