Ok, so the main thing we need to decide on is what advert campaigns we are going to focus on:
1 to highlight the power of advertising
1to show how they can be unsuccessful: how the campaign the company has chosen has not helped the company or improved sales, etc.
Once we have chosen these, we are going to mix
-the advert
-peoples reactions*
-our own parody (animated)
*peoples reactions: we are going to show people the advert and record their reactions, and interview them to see if they think that the campaign was successful in promoting the product, if it was influential, if it persuaded them to buy the product etc.
I think this will be an interesting experiment to see how people will react to advert campaigns, whether they feel that they are not affected by advertising, or whether they can tell if they are subconsciously, or subtly influenced by the advert.
The animation:
in the animation, a parody of the advert, we could use this to deconstruct and analyse the advert.
For example, if we were parodying this Old Spice advert:
We could add labels, notes, speech bubbles etc at different points which question why the writers have chosen to say a certain line, or use a certain image etc.
E.g.
"Does your man look like me? No.
Could he smell like me? Yes."
why have they chosen to say this?
Perhaps because he is a symbol of masculinity, and smelling like him is ideal. So this is used to sell the product - it would make your man smell masculine and this is what you -the buyer - want.
Perhaps maybe a little bit in this style?
But mostly, just because this is a good video.
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